The Benefit of Infusionsoft CRM vs. an e-mail Service Provider
How to Get the Greatest Value out of Infusionsoft CRM
When your Infusionosft account is set up properly, it functions as a full-time worker who never takes a day off.Once you understand the power of what it can do it’s an amazing system that can automate much of your marketing and sales process. Unfortunately if CRM is new to you, that power I was bragging about can also be a source of overwhelm.
The key to your CRM success is to know what you want to accomplish, then work backwards and learn how to program it.
Connecting with your audience, building a list and segmenting through e-mail is an absolute must for success online today. That is however, not the goal for your business. Unless your goal is to build a list of friends you need to convert leads into prospects and ultimately into customers.
Your email service provider cannot track purchasing behavior to automate offers, upsells and down sells, as well as, segment your customers. Your email list is only the first step in your marketing funnel. Your true goal is to build an audience of customers with whom you build a long-term relationship.
Infusionsoft can help you do all of that and much more.
If you would like me to help you program some of the stuff I show in the videos below, please feel free to shoot me an email: email@example.com and please put “Infusionsoft Training” in the subject line.