Smart small business owners see their marketing plan as an investment.
Struggling entrepreneurs see it as an expense.
I can tell you dollar for dollar, the more I invest in executing my marketing plan the more I have earned over the last twenty five years.
If you get the message out there, you are in the game. You are telling prospects you exist and if done well, they understand why they should choose you.
Marketing plans come in many forms but the goal is always the same; find as many different ways to let people know you an help them. Start with the prospect and bring it back to your product.
A marketing plan is where you marketing strategy comes to life. It’s how you organize tactics and put them in the proper order so the fit produces prospects and closes new business
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