Business strategy for entrepreneurs is about getting clarity on how you can achieve a competitive advantage.
Clear business strategy paves the road for growing the business you visualized when you took the plunge and decided to become an entrepreneur.
The reality of small business is that most entrepreneurs don’t have a strategy. How do I know this? From both my own experience and watching many hard working people trying to be all things to everyone. This is the opposite of strategy, it’s chaos. Strategy defines what your business will do, it also defines what you will not do. Which customers you can’t help and which products or services you don’t provide.
Learning how to craft your strategy will help you focus on how to win. How to compete.
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