How do I get out of the small business circle of death? I barely earn enough money to keep the doors open so where do I get the money to spend on marketing? Unfortunately this is more common than needs to be. If you have read the excellent book by Carol Roth she does […]
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How Smart Entrepreneurs Defeat Feeling Overwhelmed
Two Steps to Be a Focused Entrepreneur Smart entrepreneurs sweat the big stuff and delegate the small stuff. The delegated work is the “busy work” getting in the way of your success. Most entrepreneurs think about business ideas at the speed of light, but their business is running on a treadmill. Working hard but actually […]
Crafting a proper message for direct response marketing
To get the fastest results for your marketing efforts; say what your prospect is listening for… Your priority is to market and sell, their priority is to solve a problem or achieve a goal. Which is more important to spur a transaction? The holy trinity of marketing is prospect, product and message, the message is […]