Small Business Formulas emerged from my need to find an agency that specialized in the active trading niche. My trading firm and my seminar business required an agile team that understood persuasion, direct response and compliance.
As I moved my businesses online into newsletter services, coaching and education, I built a self-managed digital marketing team that specializes in the finance sector.
Facebook™ Advertising Strategy and Implementation
More than one billion people are active on Facebook. More than 100 million people use Instagram every month.
Paid social advertising has become a digital marketing essential for any business. Facebook offers a variety of ad formats, such as video, image and slideshow. Campaigns are targeted for lead generation ads, post engagement, page likes, and event responses.
Facebook and Instagram ads are one of the most cost-effective marketing solutions.
Ad Copy and Management
Landing Page Development
What is a landing page?
It's a single web page, linked to your website, that appears when clicking on a hyperlink inside a marketing promotion, email, or an online ad. It can also be found through an optimized search result.
It is specifically designed to convert visitors into leads, with a form that allows you to capture email addresses in exchange for information or advice.
Email marketing is the best way to establish credibility and keep your name in front of leads, prospects, clients.
We'll create targeted and personalized messages based on 3 - 5 areas of interest to your email list. By monitoring what your list clicks on, we provide curated content to make sure you are relevant to your audience. We can track who opens what and send an email trigger to you about what they are interested in. You'll stay engaged with clients who are specifically interested in your firm.
A marketing funnel is a way of breaking down the client journey all the way from the “awareness” stage (when they first learn about your business) to the “purchase” stage (when they're ready to buy your service).
Your marketing efforts don’t stop when a client doesn’t opt into your offer after just discovering you. A prospect unready to buy today is still a potential buyer. Follow through with your audience to educate prospects on your firms services with a triggered plan.
Utilizing lead magnets and landing pages, funnels re-target and close sales. It’s an asset that makes your company instantly more valuable.