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Small Business Formulas

Client Services

Agency 

Small Business Formulas emerged from my need to find an agency that specialized in the active trading niche. My trading firm and my seminar business required an agile team that understood persuasion, direct response and compliance.

As I moved my businesses online into newsletter services, coaching and education, I built a self-managed digital marketing team that specializes in the finance sector. 

Facebook™ Advertising Strategy and Implementation

More than one billion people are active on Facebook. More than 100 million people use Instagram every month.

Paid social advertising has become a digital marketing essential for any business. Facebook offers a variety of ad formats, such as video, image and slideshow. Campaigns are targeted for lead generation ads, post engagement, page likes, and event responses.

Facebook and Instagram ads are one of the most cost-effective marketing solutions.

Ad Copy and Management

  • We know how to generate action in a social environment with custom content and continual ad testing.
  • By leveraging Facebook’s powerful consumer data and lookalike audiences, we find your ideal next clients.
  • We make the best use of your budget by knowing when to utilize the network’s bid optimization or to apply manual strategies.
  • In addition to closing previous visitors and custom audiences, social ads are uniquely suited to re-engaging leads and clients. The journey continues onto other platforms after clients have expressed interested in your services.
  • The journey continues onto other platforms after clients have expressed interested in your services.
  • The right offer and a quick contact info capture is the key to success on social channels.

Landing Page Development

What is a landing page? 
It's a single web page, linked to your website, that appears when clicking on a hyperlink inside a marketing promotion, email, or an online ad. It can also be found through an optimized search result.

It is specifically designed to convert visitors into leads, with a form that allows you to capture email addresses in exchange for information or advice.

  • Directly supports your business goals
  • Increases conversions
  • Generates data and insights
  • Grows your leads list

Email Marketing

Email marketing is the best way to establish credibility and keep your name in front of leads, prospects, clients.

We'll create targeted and personalized messages based on 3 - 5 areas of interest to your email list. By monitoring what your list clicks on, we provide curated content to make sure you are relevant to your audience.  We can track who opens what and send an email trigger to you about what they are interested in. You'll stay engaged with clients who are specifically interested in your firm.  

  • Permission-based lists are made up of people who are genuinely interested in your services.
  • Effective at every stage of the buying process
  • Reach the right audience with the right offer, in real time

Marketing Funnels 

A marketing funnel is a way of breaking down the client journey all the way from the “awareness” stage (when they first learn about your business) to the “purchase” stage (when they're ready to buy your service).

Your marketing efforts don’t stop when a client doesn’t opt into your offer after just discovering you. A prospect unready to buy today is still a potential buyer. Follow through with your audience to educate prospects on your firms services with a triggered plan.

Utilizing lead magnets and landing pages, funnels re-target and close sales. It’s an asset that makes your company instantly more valuable.

  • Simplify the client journey and make it easier for you to follow 
  • Map out each stage of their client’s decision process and plan the steps they want to take in each
  • Bring visibility to every stage of connecting with your audience so you know how to relate to your potential clients
  • Measure where you are losing clients, to help pivot your strategy for increased growth in your business

LET'S START SOMETHING TOGETHER

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