How to Deliver a Marketing Message that Survives the Delete Button. A good marketing message is the one your prospect has a reason to notice. It’s the one that gets attention at the right time. Millions of email subject lines to compete with, tweets to scan, direct mail you throw in the garbage and banner […]
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Advice from Wall St.- How to Pay For Good Business Info
“I tried marketing, it was a waste of money.” “I tried direct mail, I tried an ad in the local paper, I tried using coupons. None of them worked.” Sound familiar? I was a full time stock trader for 13 years and managed other traders for almost 11 of them. One of the biggest secrets […]
Crafting a proper message for direct response marketing
To get the fastest results for your marketing efforts; say what your prospect is listening for… Your priority is to market and sell, their priority is to solve a problem or achieve a goal. Which is more important to spur a transaction? The holy trinity of marketing is prospect, product and message, the message is […]