The Benefit of Infusionsoft CRM vs. an E-mail Service Provider
When your Infusionsoft account is set up properly, it functions as a full-time worker who never takes a day off. Using Infusionsoft allows us to do more for you at a fraction of the cost.
Once you understand the power of what it can do, it’s an amazing system that can boost your marketing and sales process. Unfortunately if Customer Relationship Management (CRM) systems are new to you, that power I was bragging about can also be a source of overwhelm.
The key to your CRM success is to know what you want to accomplish, then work backwards to program it.
Connecting with your audience, building a list and segmenting through e-mail is an absolute must for success online today. That, however, is a fraction of the goal for to grow your business. Unless your goal is to build a list of friends, you need to convert leads into prospects and ultimately into customers.
Your email service provider cannot track purchasing behavior to automate offers, upsells and down sells, as well as, segment your customers. An email list is only the first step in your marketing funnel. Your true goal is to build an audience of customers with whom you build a long-term relationship.
With Infusionsoft we can help you do all of that and much more.