What is Joint-Venture Marketing?
Two companies form a short-term partnership to promote a product or service. Each partner brings resources to the opportunity and profits from the venture are split according to the agreement.
Why Would My Small Business Consider Forming a Marketing Joint-Venture?
Most entrepreneurs have terrific skills for what they do, but they lack the knowledge to generate new prospects and convert them into paying customers. A small business owner can partner with someone like me who has the skills to build your sales through a marketing strategy and plan.
The small business brings the product or service to the deal, the marketer brings business building skills.
How Does a Joint-Venture with Small Business Formulas Work?
Once we decide the opportunity is a good deal for both of us, together we begin creating a marketing strategy that becomes the marketing plan.
My role in the agreement works in three stages:
- Get clarity on who your ideal client is; their goals, frustrations and desires.
- Determine how your product or service helps them accomplish a desire or solve a pressing problem in a unique way the competition doesn’t.
- Finally I craft a marketing message and multichannel campaign to implement the strategy.
When step three is complete I do all of the work with feedback from you to be sure we are on track to achieve our goals. The only out of pocket cost to you is a small up-front good-faith deposit. The bulk of my services are paid from results we produce together.
What Type of Marketing Opportunities Does Small Business Formulas Pursue?
Generally speaking I only work with entrepreneurs who work full-time at the business we are discussing. I work best with small business owners who are hungry to make their business or new product launch a success.
To contact me about a potential marketing joint-venture, fill out this form. Be sure to let me know the best time to reach you.
Sounds good but can I hire you instead of splitting the profits? Yes, please read more about my Marketing Coaching Services