Pete Renzulli; Founder | Marketing Strategist
I have been an entrepreneur since 1988 in multiple industries.
From 2000-2013, I traveled the world as a stock trading mentor, author, business builder and educator. My core business at this time was online training programs followed up by live events. We were very good at helping people learn. The secret was simple, when you really care, you really help.
Teamwork is everything. In my opinion it’s also a lot more satisfying when you can share the success. As the President, CEO or CMO of three consecutive seven figure businesses, the real world results give me the confidence to offer you my help. I have taken ideas and persistence and turned passion into millions of dollars.
When you get knocked down I will be there to pick you up. When an idea turns into money, I will probably be more excited than you for your success. How you spend your nights and weekends will dictate how you spend your future. You must bring the hard work, this is the first step, invest in yourself.
Prior to founding Small Business Formulas, I was the Chief Marketing Officer of T3 Live.com. My work on the business model, corporate strategy, product development and marketing produced a revenue increase of 190% in the first 19 months.
My expertise lies in business growth and marketing, specifically helping you with my three step process:
1. Make a deliberate choice that defines how to compete. Choose your business strategy.
2. Reduce the chaos: Organize your business model so it can deliver on your strategy.
3. Improve sales by defining what makes your business unique. Craft a content marketing strategy that establishes you in search engines and social media to be the best choice.
Our goal is to turn those strategies into daily activities which lead to your competitive advantage.
Robin Popelsky; Chief Operations Officer
I’ve spent my life on a creative journey.
I studied liberal and graphic arts in college before heading to NYC to pursue my artistic dreams.
This meant I’ve been an accountant, set designer, wardrobe and prop stylist, restaurant manager, restaurant owner, event producer and copywriter. Each one of these jobs fed parts of the things I love and/or am just really good at.
For over 15 years, I channeled my creative talents into building multi-million dollar event departments. I produced renowned top-level events in NYC for The Bowery Hotel, The Standard Hotel, The Park Restaurant, and The Marble House Project in Vermont.
Each event was it’s own stand alone project and I produced anywhere from 3 – 6 events per week. I coordinated 20+ vendors and hundreds of employees on any given week. Spreadsheets are truly a project managers friend.
A few years ago, I opened, owned and operated a restaurant. As a business owner, I learned what works and what doesn’t to a deeper extent than I ever could have by being an events department head. I invested in myself as an entrepreneur and developed the skills to grow a business from scratch.
Patience, persistence and organization is what it takes to see a plan through and it’s how you build your business. What works is a strong game plan, flawless execution and a willingness to iterate based on feedback.